Tackling the emerging dementia crisis

Initial focus on brain health enables performance & longevity guidance

Healthy BrainDementia Brain

Over 57M
people worldwide have dementia*

By 2050
this number is expected to more than double**

Over 47%
of dementia cases are preventable***

*who.int; **alzint.org; ***Livingstone (2024) Lancet

Initial target groups

135.5 million people aged 40 – 65 at risk for dementia globally*

People with high-risk APOE4 genotype

People with predispositions & family history of dementia

Worried well

People at risk for dementia*

  • US – 15.7 million
  • Europe & Canada – 28.6 million
  • Asia, Australia, South America – 91.2 million
*alzint.org